Hey there! So, I wanted to chat with you about something that’s been on my mind lately. Have you ever thought about the different types of business portraits and photography styles? I know it might not sound like the most exciting thing, but hear me out.
So, there are three main types of business portraits: formal, environmental, and casual lifestyle photos.
Formal portraits are the kind you’d see on LinkedIn or a company’s website, with a plain background and a professional-looking headshot.
Environmental portraits are taken in a location that’s relevant to the person’s profession
Finally, and casual lifestyle photos are more relaxed and natural.
The type of portrait you choose depends on what kind of business you have and who your target audience is. If you’re in a more traditional industry like law or finance, a formal portrait might be best to convey professionalism. If you’re in a more creative field like advertising or design, an environmental or casual photo might be a better fit to show your personality and approachability. Sometimes a combination of the three are in order because you need to use the photos in different places.
Finally, including supporting images of your products, workspaces, and team in your branding photography session is an essential part of creating a cohesive and compelling brand image. These images can help to convey a sense of what your business is all about and give potential clients a better understanding of your products, services, and culture.
And don’t forget to update your photos regularly! Outdated photos can make your business look outdated and unprofessional. By keeping your photos fresh and relevant, you can make sure your brand image is always on point.
So, what do you think? Have you ever had professional photos taken for your business before? Let me know!